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Ideally, men should was their hair every other day. However depending on your hair type, scalp type and the products you use, this could be as frequently as daily ( as with Aveda Men Invati Thinning Solution) or a s little as twice a week.

Our grooming specialists will tell you that shaving consistently, with high-performance products like The Art of Shaving, will reduce irritation, redness and razor burn. Of course facial hair is a matter of personal preference.

Using high-performance, high-quality shave products like The 4 Elements of the Perfect Shave (formulated by The Art of Shaving) in addition to long, smooth stroke with the grain of your grain, is the most effective way to prevent razor burn.

Ideally, men who want to maintain a fresh, clean-cut look (that just-left-the-barbershop-look) it is recommended that they schedule a haircut for every four weeks.

Men should use a trimmer or safely use scissors to address the longer, more stubborn eyebrow hairs. It is encouraged that they visit a salon for personalized recommendations and a professional wax if necessary.

We strongly encourage any man who is starting to thin to use the two-step thinning solution from Aveda. Invati Men is a naturally-derived formula that helps reduce hair loss. In fact, 4 out of 5 men say their hair looks and feels stronger.

Fragrance should be applied, preferably, after a shower directly onto damp skin. Avoiding the eyes, ears and mouth. A spritz or two on the neck and forearms is proven to be most effective.